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Mwalimu.ai

Your Child's Personal AI Tutor

AI-Powered CBC Tutoring for Every Kenyan Child

18M+
Primary Students
24/7
AI Tutoring
KES 500
Per Month
The Problem

Millions of Kenyan Children
Are Falling Behind

The education gap is real, growing, and solvable.

📚

18M+ primary school children in Kenya — the largest young population in East Africa.

🏫

Average class size: 45–60 students. Teachers cannot personalize learning. (UNESCO)

💰

Only 1 in 10 families can afford private tutoring at KES 5,000–15,000/month.

📝

The CBC curriculum transition has created widespread confusion for parents and students alike.

🏞

Rural areas face severe teacher shortages — some schools have 1 teacher for 100+ students.

⚠️

Result: Millions of children fall behind without personalized academic support.

Our Solution

An AI Tutor That Knows
Every Child by Name

Personalized, affordable, always available.

🤖

AI-Powered

Personal tutor available 24/7. Adapts to each child's pace and level in real time.

🇲🇪

100% CBC-Aligned

Complete curriculum coverage for Grades 4–6, expanding to 1–8. English & Kiswahili.

💵

10x More Affordable

Starting at KES 500/mo vs KES 5,000+ for a human tutor. M-Pesa payments.

🎤

Voice Tutoring

Natural conversation via voice chat. Children speak to learn, just like with a real tutor.

📷

Works Offline

PWA with offline practice mode. Critical for areas with limited connectivity.

📈

Parent Dashboard

Real-time progress tracking, weekly reports, and time controls. Parents stay in charge.

Product

Built, Tested, Ready to Launch

A complete learning platform — not a prototype.

🏠
Landing Page
Premium onboarding with clear value proposition
🤖
AI Tutor Room
Voice chat, whiteboard, adaptive questions
📊
Parent Dashboard
Progress heatmaps, subject mastery, streaks
🏆
Gamification
XP, 15 levels, 18 achievements, leaderboards
30
Subjects
3,124
Content Items
593
Tests Passing
3
Auth Guards
19
Dev Waves
How It Works

Simple for Parents.
Magical for Children.

1

Parent Signs Up

Create account, add child profiles with name, grade, and secure PIN. Pay via M-Pesa.

2

Child Enters PIN

Simple, child-friendly login. No passwords to remember — just a 4-digit PIN.

3

AI Adapts in Real Time

Mastery engine assesses the child's level, builds a personalized lesson plan, and adjusts difficulty dynamically.

4

Spaced Repetition

Concepts are revisited at scientifically optimal intervals for lasting retention, not cramming.

5

Parent Tracks Progress

Dashboard with subject heatmaps, mastery levels, streaks, and downloadable PDF reports. Weekly email summaries.

💡

Pedagogy-Driven

  • Mastery-based progression
  • CRA math methodology
  • Growth mindset feedback
  • Misconception detection
  • Bilingual instructions
  • Voice + text interaction
  • Gamified engagement
Market Opportunity

A $830M Market —
Largely Untapped

Kenya's EdTech sector is growing 25%+ annually. M-Pesa makes monetization frictionless.

KES 108B
TAM (~$830M)

18M students × KES 6,000/yr

KES 30B
SAM (~$230M)

5M smartphone families

KES 300M
SOM Year 3 (~$2.3M)

50,000 subscribers

📱
98% Mobile Money
M-Pesa penetration
📈
25%+ Growth
EdTech market CAGR
🇬🇧
CBC Mandate
Government push = demand
🌎
East Africa
Expansion to UG, TZ, RW
Business Model

Freemium SaaS + M-Pesa

Low entry barrier. Clear upgrade path. Frictionless payments.

Free
KES 0
forever

  • 1 child profile
  • 30 min/day
  • Basic subjects
  • Text tutoring
Basic
KES 500
per month

  • 2 child profiles
  • 60 min/day
  • All 30 subjects
  • Progress reports
Annual
KES 9,000
per year (save KES 3,000)

  • All Premium features
  • 25% savings
  • Early access
  • Annual certificate
5:1
Target LTV:CAC
B2B2C
School Partnerships
STK Push
1-Tap M-Pesa Payments
75%+
Gross Margin
Traction & Milestones

Product-Ready,
Not Just an Idea

Full Platform Built

Laravel + React + TypeScript. 19 development waves completed.

30 Subjects, 3,124 Content Items

Complete CBC curriculum for Grades 4–6 including Kiswahili.

593 Automated Tests Passing

579 PHP + 60 frontend tests. Production-grade quality assurance.

M-Pesa Payment Integration

STK Push, callbacks, retry logic, subscription management.

Teacher & Admin Dashboards

School partnership infrastructure ready. Full CMS for content management.

Docker Containerized

Production config with nginx, PHP-FPM, ready for cloud deployment.

Next: Beta Launch

500 families across 3 counties. Feedback loop and iteration.

Production-Ready

Not a mockup. Not a prototype. A fully functional platform that has been through 19 waves of development, audit, and hardening.

Technical Depth

14
Form Requests
3
Auth Guards
6
Security Headers
18
Achievements
Competitive Landscape

The Only AI Tutor Built for CBC

High AI personalization + full CBC alignment = defensible position.

AI Personalization →
CBC Alignment →
Sweet Spot
Low Value
Duolingo
Khanmigo
Eneza
M-Shule
Mwalimu
.ai

Eneza Education

SMS-based. Limited AI. Partially CBC. No voice. No offline PWA.

M-Shule

SMS learning platform. No voice interaction. Basic question-answer format.

Khanmigo (Khan Academy)

Powerful AI but US curriculum. Expensive. Not designed for Kenyan CBC.

Duolingo

Excellent gamification but languages only. No math, science, or CBC subjects.

Mwalimu.ai

Full AI personalization + complete CBC alignment + voice + offline + M-Pesa + gamification.

Technology & Moat

Deep Tech, Not Just a Wrapper

Six layers of defensible technology built specifically for Kenyan learners.

🧠

Multi-Model AI Engine
Claude + GPT-4, provider-agnostic. Automatic failover. Cost-optimized routing per task.

📈

Proprietary Mastery Engine
Spaced repetition algorithm tracks 401 micro-skills. Dynamic difficulty adjustment with misconception detection.

🎤

Voice Tutoring
OpenAI Realtime WebRTC. Natural, low-latency voice interaction — children speak to learn.

📷

Offline-First PWA
Service worker v2 with background sync. Practice mode works without internet. Install on any device.

🧮

CRA Math Pedagogy
Concrete → Representational → Abstract progression. Research-backed methodology for conceptual understanding.

🏆

Gamification System
XP economy, 15 levels, 18 achievements, streaks with freeze mechanic. Drives retention like Duolingo.

Tech Stack: Laravel 11 React 18 TypeScript Tailwind CSS MySQL 8 Inertia.js Docker WebRTC
Go-to-Market Strategy

Community-First Growth,
Then Scale via Partners

Phase 1 — Months 1–3

Direct to Parents

WhatsApp groups, church and school communities, Facebook & Instagram ads. Build the first 500 families via word-of-mouth and social proof.

Phase 2 — Months 4–6

School Partnerships

Teacher dashboard already built. Partner with schools via county education offices. Pilot in 5 counties. B2B2C licensing model.

Phase 3 — Months 7–12

Telco & NGO Bundles

Safaricom data bundle partnerships. NGO education program integrations. Scale to 5,000+ paid subscribers.

Phase 4 — Year 2+

East Africa Expansion

Uganda, Tanzania, Rwanda — CBC-adjacent curricula. Localize content. Replicate distribution playbook.

WhatsApp Marketing
School PTAs
Education Expos
Referral Program
Content Marketing
Financial Projections

Path to Profitability:
Month 18

Revenue Growth (KES)

KES 30M
Year 1
5K subs
KES 180M
Year 2
20K subs
KES 480M
Year 3
50K subs
Year 1 ~$230K

5,000 paid subscribers. KES 30M revenue. Focus on product-market fit and retention.

Year 2 ~$1.4M

20,000 paid subscribers. KES 180M revenue. School partnerships driving growth. Profitable from Month 18.

Year 3 ~$3.7M

50,000 paid subscribers. KES 480M revenue. East Africa expansion. Strong unit economics.

75%+
Gross Margin
Month 18
Breakeven
The Team

Builders Who Understand
Kenya's Education

🎓

Vutia Enterprises

Founding Company

Kenyan-founded technology company focused on building AI solutions for local challenges.

💻

Technical Team

Full-Stack Development

Complete platform built through 19 development waves. Laravel, React, AI integration, payment systems.

📚

Advisory Board

Domain Expertise

Education experts and Kenya market specialists guiding curriculum alignment and distribution.

Key Hires We're Making

🚀
Growth Lead
User acquisition & retention
🤝
Partnerships Manager
Schools & county governments
📝
Content Team
Curriculum expansion (Grades 1–3)
The Ask

Seed Round:
KES 15M (~$115K)

Fuel the launch and capture first-mover advantage in CBC AI tutoring.

Use of Funds

KES 15M
~$115K USD
40% Growth & Marketing
25% Engineering
20% Content
15% Operations
🚀

Growth & Marketing (40%)

User acquisition campaigns, WhatsApp marketing, school partnership development, education expos.

💻

Engineering (25%)

Grades 1–3 expansion, performance optimization, real-time analytics, mobile app wrapper.

📚

Content (20%)

Curriculum expansion, Kiswahili deep content, teacher-reviewed question banks, multimedia assets.

⚙️

Operations (15%)

Cloud hosting, AI API costs, team salaries, legal and compliance.

12-Month Milestones

5,000
Paid Users
5
County Pilots
8
Grade Levels
KES 30M
ARR Target
🎓

Every Child Deserves
a Great Tutor

Mwalimu.ai makes world-class, personalized education accessible to every Kenyan family.

🌐
Website
mwalimu.ai
Email
🎓
By
Vutia Enterprises

Built with care for Kenyan learners — by Kenyans, for Kenya.